Collective Idea

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Hello. We solve real problems with beautiful code & teaching. We are Collective Idea.

We are a small, agile software-development team driven to find solutions beyond code. Our code is great, and we’ll never denigrate it, but we understand code is a tactic toward a solution rather than a solution in itself. End result: we make our clients more productive and their processes more efficient.

Recent Blog Posts

Optimizing Rails for Memory Usage Part 3: Pluck and Database Laziness

Some ways to reduce memory usage as you gather records out of your database into Rubyland.

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0 Comments – By Brian Hempel on March 05, 2015

Optimizing Rails for Memory Usage Part 2: Tuning the GC

Changing Ruby’s garbage collection parameters is the least invasive way to optimize your app’s memory usage.

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0 Comments – By Brian Hempel on February 19, 2015

Recent Work

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Benefit Mobile offers a mobile fundraising platform for schools and non-profit organizations.

Contact Us

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Collective Idea
44 East 8th Street, Suite 410
Holland, Michigan 49423 USA 42.790334-86.105251


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We are currently available for medium and long term projects. Please get in touch if we can be of service.